The 'Love Your Verge' campaign is back - with residents encouraged to celebrate Dorset's roadside verges as havens for biodiversity and wildlife.

The countywide collaboration between Dorset Council's coast and greenspace service and Litter Free Dorset aims to raise awareness about the council's work to increase and maintain biodiversity in verges, as part of the response to the climate and ecological emergency. It also aims to deter people from littering on roadsides.

Changes to verge management in Dorset include an increase in cut and collect mowing - a technique which helps to reduce the soil fertility over time, creating a better environment for wildflowers. The council has also reduced verge cutting throughout the rural road network to once instead of twice per year, in areas where it is safe to do so. This allows more flowers to complete their life cycles before being cut.

The Wildlife Trust already recognise a number of verges in Dorset as Sites of Nature Conservation Interest (SNCI), a designation which is given to sites that have substantive nature conservation and geological value. The council aims to establish even more SNCI sites this year, as part of its work to address the ecological emergency.

To help discourage littering, the campaign will include colourful signage installed around the county. The signs will feature a range of animals and insects, drawing attention to the types of wildlife that inhabit the verges and thanking drivers for taking their rubbish home with them.

Councillor Ray Bryan, Dorset Council portfolio holder for highways, travel and environment, said: "The loss of natural habitats is a major threat for pollinators, which are essential for helping plants and crops grow. We're proud of the work Dorset's coast and greenspace service do each year, which is helping to transform our verges and restore some of these vital habitats.

"Safety remains our top priority, so our approach must strike a balance between cutting verges regularly where needed for visibility and working to protect and enhance Dorset's natural environment.

"By raising awareness about the important work to encourage and protect the plants and wildlife in our verges, we hope more people will do their bit by choosing to take their litter home and disposing of it responsibly."

Residents and visitors can get involved with the campaign by sharing their photos or videos of the plants and wildlife they've spotted in Dorset's verges and using #LoveYourVerge